My approach to writing

Writing well is a hard job that can often takes years to master. Sure, almost anyone can write a few sentences stuffed with SEO/GEO keywords - and so can LLMs. But I write for people who are trying to capture attention or to truly inform their audience.

Of course, not every topic can be turned into compelling, Hemingwayesque prose (although when it can, that’s my goal!). I also thrive with writing about complex topics for people who are truly invested in learning: patients (and healthcare professionals) learning about a recent product, diagnosis, or treatment plan, manufacturers deciding whether to invest in a new piece of technology, executives preparing to meet with speciality teams who want to be prepared to engage with thoughtful questions.

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I realize many people have short attention spans and/or very little time, and that writing needs to communicate quickly and effectively. I also think we live in a world where people read too little and it’s partly because we’ve fallen into the trap of creating shallow content that pleases an algorithm more than a reader.

If your goal is to be able to take a screenshot by the end of the quarter to show leadership that your blog managed to rank high in a google search for a single week in May because of things like keyword stuffing and other so-called “tricks of the trade,” we may not be a good fit. But if you are interested in understanding what your potential readers are looking for and invested in creating content that leaves them feeling confident and ready to ask better questions, then I’d love to talk. That’s the content that stands the test of time and sets you apart as knowledge makers in your field. And yes, it’s also the content that can make you the trusted source that turns your brand or company into SEO/GEO superstar.

SERVICES

I help pharmaceutical and biotechnology companies communicate complex science through clear, evidence-based writing. My work includes HCP campaigns, launch materials, patient education, websites, email campaigns, digital advertising, and strategic healthcare communications.

Projects can be structured as one-time assignments, ongoing support, or long-term retainers. I work independently or alongside brand, medical, legal, regulatory, and agency teams.

  • HCP campaigns and promotional materials

  • Product launch communications

  • Websites and landing pages

  • Email campaigns and CRM content

  • Digital advertising and banner copy

  • Patient education materials

  • Disease awareness and unbranded content

  • Sales aids and leave-behinds

  • Messaging and content strategy

  • Editing and adaptation of existing materials

Ready to work together?

Tell me about your project, timeline, and the kind of support you need. I welcome inquiries from pharmaceutical and biotechnology companies, healthcare organizations, agencies, consulting teams, and healthcare practitioners and facilities.