Research-driven writing and editing for complex products, ideas, and industries.

Writing well is a hard job that takes years to master. It’s easy to produce content stuffed with SEO/GEO keywords. But I write for people who are trying to capture attention and truly inform their audiences.

Of course, not every topic can be turned into compelling, Hemingwayesque prose (although when it can, that’s my goal!). I also thrive with writing about complex topics for people who are truly invested in learning: patients and healthcare professionals learning about a recent product, diagnosis, or treatment plan; manufacturers deciding whether to invest in a new piece of technology; executives preparing to meet with speciality teams who want to be prepared to engage with thoughtful questions.

I realize many readers spend very little time reading if they aren’t instantly engaged and that writing needs to communicate quickly and effectively. I also think we live in a world where people read too little, and that’s partly because we’ve fallen into the trap of creating shallow content that pleases an algorithm instead of a reader.

If you are interested in understanding what your potential readers are looking for and invested in creating content that leaves them feeling confident and ready to ask better questions, then I’d love to talk. That’s the content that stands the test of time and sets you apart as knowledge makers in your field. And yes, it’s also the content that can make you the trusted source that turns your brand or company into SEO/GEO superstar.

A note on the use of AI and LLMs

I started my career as a tech ethicist and have been working with professionals in the AI space for over 15 years. I know the ins and outs of LLMs and have been testing them with various clients. I learned to write long before they existed, and that continues to be my default method. However, I recognize the value they may bring during the research, ideation, and creation process. So I let the client set the tone. I work with clients who have banned AI in the workplace, clients who are trying to rid themselves of the hallmarks of AI writing even while they still use it, as well as clients who are committed to leveraging it in every possible way to scale up.

You are probably not reading all the way to the bottom of this page if you simply want an LLM to do the work for you or automate content it in some significant way. However, if you want to use AI for something interesting, I can probably help. I have extensive experience designing and testing AI workflows for tasks such as research, fact validation, content evaluation, quality control, and more.